The choice of name was chosen firstly to assert our wish to enter and operate in unexplored territory.  Secondly, those who will use our products are people that love to explore the unkown.   Thirdly, these are the kind of places where our consumers, well prepared and well-equipped, can move around in complete safety, sure that they won’t end up “untraced”;  except perhaps for that storm in the wilderness that they chose to get themselves “lost” in…

The UNTRACED LOGO – a precise choice – is strong but not overly elaborate, without superfluous frills – just like our products:  as though the letters had been drawn - engraved – on virgin snow.  An incision opens on a perfect surface, a sinuous, dynamic  outline, just like we, at UNTRACED would want to leave; and our consumers would want to leave behind them.To sum up, a strong, distinctive logo, young and dynamic, yet unconfined, able to transcend wider boundaries.

Overview :

Years of experience in the sports equipment business confirm that, in this sector, it’s practically impossible for a brand that starts off as generic, to acquire a well-known specialist status.  On the contrary, history in this sector teaches us that many brands that start as specialist, at times in a fairly small niche, have grown to occupy much wider areas of the market, thanks to their basic specialist imprinting.

I believe, therefore, that the UNTRACED brand’s imprinting, based on strong, innovative products like the 8000MASK and BACKBREEZ, not to count the remarkable and very welcome success attained at the ISPO BRAND NEW AWARD, represent important strong points for  future growth.

 Filippo Pavesi   

founder and president Untraced